Rachel Crater

Rachel CraterRachel CraterRachel Crater

Rachel Crater

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Fractional marketing leadership, providing mentorship and strategy for your small team.

Your Strategic Hospitality Marketing Partner.

Your Strategic Hospitality Marketing Partner.Your Strategic Hospitality Marketing Partner.Your Strategic Hospitality Marketing Partner.
Work with Me

Fractional marketing leadership, providing mentorship and strategy for your small team.

Your Strategic Hospitality Marketing Partner.

Your Strategic Hospitality Marketing Partner.Your Strategic Hospitality Marketing Partner.Your Strategic Hospitality Marketing Partner.
Work with Me

Hi, I'm Rachel

I’ve spent over two decades in nearly every corner of hospitality—taking reservations, cleaning rooms, managing resorts, and marketing unforgettable destinations. I know how overwhelming it can be to balance guest experience with marketing strategy.


That’s why I don’t do the marketing for you—I teach you and your team how to master it. My approach is hands-on, flexible, and built for small lodging businesses that want clarity without the chaos.


With my guidance, you’ll:

  • Learn clear, actionable strategies across social, email, branding, and more.
  • Gain confidence managing vendors and measuring what’s working.
  • Replace guesswork with proven tactics that drive results.
     

Marketing doesn’t have to feel like a black hole. With the right strategy and support, it becomes one of your most powerful tools for growth.

Bringing Clarity to Hotel Marketing

The Problems I Help Solve

The Problems I Help Solve

The Problems I Help Solve

I help hotel owners and in-house teams untangle:

  • Marketing activity that feels constant, but not effective
  • Social, email, SEO, paid media, and website efforts operating in silos
  • No clear plan for when to market based on seasonality and booking windows
  • Junior marketers executing tasks without context or confidence
  • Limited visibility into what’s working — or how marketing supports revenue
  • Websites and content not structured for AI discovery, search, or the future
  • A reactive, last-minute approach instead of intentional, full-funnel planning

What That Becomes For You

The Problems I Help Solve

The Problems I Help Solve

In place of uncertainty and overwhelm, I help teams build:

  • Clear strategy tied to real business goals
  • Full-funnel planning grounded in historical performance and guest behavior
  • Calm, confident teams who understand why they’re doing the work
  • Marketing that supports bookings months before guests arrive, not just at the last minute
  • A scalable structure that grows with your portfolio and your team

How We Work, Together

Think of me as a partner — helping your team use modern tools, like AI and analytics to work smarter, stay consistent, and clearly understand what’s working.


I guide you, mentor your team, and provide the strategy, structure, and accountability that allows your in-house team to execute with confidence. 

Find out more

Packages & Add-Ons

Two women catching up over coffee and lunch.

What clients are saying

"I’ve always admired Rachel’s ability to think both strategically and  analytically. She has an incredible talent for digging into complex  data, finding what truly moves the needle, and helping teams focus on  what matters most.

When it came time to plan for next year, I turned to her to help us build a roadmap for our four hotels. She  reviewed all our internal and external feedback, spotted key patterns,  and gave us clear, actionable recommendations that blended marketing and  operations perfectly.

I’ve done similar exercises with AI in the  past, but nothing came close to the clarity and impact of Rachel’s  work. Her experience in hospitality and her sharp analytical eye made  our strategy sessions more focused, productive, and effective than ever." Allie G.

Get in Touch

Ready to take your business to the next level? Contact us today to schedule a call with Rachel.

Book A Call

Frequently Asked Questions

Please reach us at hello@rachelcrater.com if you cannot find an answer to your question.

I work with independent hoteliers and small hotel groups who want clearer strategy and stronger structure behind their marketing — without handing everything off to an agency.


My ideal clients typically have:

  • 1–40 properties
  • 25–450 total guest rooms
  • A junior marketer or small in-house team handling day-to-day marketing
  • A desire to invest in both organic and paid media, but with better alignment and visibility

Yes — as long as there is a need for strategic clarity, planning, and accountability. This often applies to single-property owners wearing multiple hats or preparing to scale.

Add an answer to this item.Not necessarily. Many of my clients do — but some are owners or managers asking staff to help with marketing. My role is to bring structure, guidance, and confidence to whoever is executing the work.

I provide strategy, structure, and oversight — and I collaborate with trusted partners for:

  • Paid media
  • On-page and off-page SEO
  • Technical SEO

This ensures you get expert execution without losing strategic cohesion.

Absolutely. I regularly support marketing efforts tied to:

  • Groups and events
  • Spa and wellness
  • Dining and retail
  • Gift cards and ancillary experiences

Marketing should support the entire guest journey, not just room nights.Add an answer to this item.

Yes. I help teams structure content and websites so they’re ready for:

  • AI search and discovery
  • FAQ and knowledge-based content
  • Clear information architecture that benefits both guests and future platforms

This can include strategy and — if needed — coordination with your website designer for implementation.Add an answer to this item.

Sometimes you just need an extra set of experienced hands who can jump in and help with a big lift. I often help teams navigate:

  • New booking engines
  • Website platform changes
  • Vendor transitions
  • Reporting and data restructuring
     

We start with a discovery call. I’ll ask thoughtful questions, review your goals and challenges, and recommend the level of support that makes the most sense — even if that means starting smaller or with a one-time audit. 

I don’t replace your team — I strengthen it.
My focus is on clarity, strategy, and accountability so your marketing becomes understandable, measurable, and sustainable over time.

This work may not be the right fit if you’re looking for:

  • A traditional agency to “take everything off your plate”
  • A low-cost vendor focused on output over strategy
  • One-off tactics without alignment to broader business goals
  • Short-term fixes without interest in long-term structure

My work is most impactful when there’s openness to strategy, learning, and thoughtful decision-making.Add an answer to this item.

I’m likely not the right fit for that alone.


I focus on why, when, and how marketing works — not just execution. I’m happy to support execution once the strategy is clear, or collaborate with trusted partners if that better serves your goals (and I have some great partners to recommend, if I'm not a fit). 

That’s okay — and very common.
The discovery call exists to help clarify whether there’s alignment and which level of support makes sense. There’s no pressure to move forward unless it feels right.

Yes. If I don’t believe my approach will serve you well — or if another type of support would be more effective — I’ll say so. The goal is the right solution, not forcing a fit.

This is a strong fit if you:

  • Want clarity and confidence in your marketing decisions
  • Value strategy before tactics
  • Have (or want to build) internal marketing capability
  • Care about long-term growth, not just short-term wins

PREFER EMAIL? FILL OUT THIS FORM TO CONNECT.

I'm here to teach you how to amplify your hospitality brand & attract a steady stream of ideal guests.

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