2026 Hospitality Marketing Cohort

A 6-Month Peer Mentorship for Independent Inns & Boutique Properties

Across New England and beyond, I keep hearing the same sentence:

“I’m the only one on my team… and I wish I had someone to talk through my ideas with.”

If that’s you, I want you to know something: you’re not behind. You’re not underqualified. You’re just carrying a lot.

You’re managing the email campaigns.
Updating the website.
Fielding last-minute requests from operations.
Watching booking pace like a hawk.
Trying to keep up with AI, SEO, social, and paid ads.
And making strategic decisions — alone.

That’s exhausting.

And the hardest part? It’s not the workload. It’s not having a sounding board. No one to pressure-test your ideas. No one to help you prioritize. No one to say, “Yes — that’s the right move,” or “Pause. Let’s think about this differently.”

That’s the problem this cohort solves.

This is a small, facilitated peer group — capped at 10 independent hospitality marketers — who meet consistently over six months. Structured. Guided. Strategic. Supportive.

This isn’t a drop-in networking call.

This is ongoing mentorship with accountability and continuity. A space where you bring your real challenges — booking pace questions, campaign ideas, budget concerns, revenue conversations — and we work through them together.

Here’s how it works:

Six-month engagement
Small cohort (maximum 10 participants)
Monthly facilitated strategy sessions
Structured curriculum (email, SEO, social, AI, and more) blended with live problem-solving
Direct access to my experience inside independent hotel portfolios

Slack channel for networking within the cohort, peer support, and idea sharing

Each month builds on the last. We focus on practical implementation — not theory.

You leave each session clearer than you came in. More confident in your priorities. More strategic in your decisions. And no longer carrying it alone.

This isn’t about adding more to your plate.

It’s about helping you carry it differently.

Want to know more?

Investment:

$1,250 in full or $250 per month

for the full six-month engagement

That’s less than the cost of one underperforming campaign — and the impact compounds long after the cohort ends.

Apply Today

Client Case Study

When Uncommon Hospitality’s Marketing Director went on maternity leave, a newly promoted team member was left leading marketing across multiple properties in an unfamiliar industry — and feeling overwhelmed. I stepped in as a strategic partner, bringing weekly structure, clear prioritization, and hands-on leadership in digital advertising and revenue strategy. As she later shared, “That first meeting we had… I felt totally overwhelmed and your calm & strategic approach to analyzing and prioritizing the projects on my plate was exactly what I needed.” From taking over digital ad meetings to providing steady “gut checks” in revenue discussions, my role was to bring clarity, confidence, and industry insight during a critical transition — ensuring she no longer felt like she was navigating it alone.

Apply to the Cohort Today

Frequently Asked Questions

Please reach us at hello@rachelcrater.com if you cannot find an answer to your question.

Who is this for?

This is for you, if:

You are the only marketer at your property.
You want mentorship.
You’re tired of guessing.
You want structure and a sounding board.
You want to feel confident presenting marketing plans to ownership.
You believe marketing should feel intentional — not chaotic.

How does it work?

Six-month engagement (April-September)
Small cohort (max 10 people)
Monthly facilitated strategy sessions
Structured curriculum blended with live problem-solving
Direct access to my perspective and experience inside independent hotel portfolios
Slack channel for networking with cohort members, sharing ideas, asking questions, etc.

What will I gain?

Clarity: Move from “What should I do?” to “Here’s the plan.”
Confidence: Understand why you’re making marketing decisions — and be able to articulate them to ownership.
Capability: Build real strategic muscle: campaign planning, budget allocation, data interpretation, guest psychology, and prioritization.
Community: A trusted circle of peers who understand your world — rural markets, seasonal shifts, lean teams, real revenue pressure.

Why did you create this?

I’ve spent over 20 years inside hospitality — and at one point, I co-owned a tourism business with my husband where the weight of success and failure rested entirely on us. Every booking felt personal. Every dollar mattered. Every decision carried pressure. And when the business ultimately failed — big time — I learned more than any success could have taught me.

I know what it feels like to question whether what you’re doing is actually moving the needle. I know the loneliness of carrying growth on your shoulders. I know how heavy it feels to not have anyone to gut-check ideas with or help you prioritize clearly. And since then, I've learned so much I can share with you to make things easier.

2026 Hospitality Marketing Cohort

A 6-Month Peer Mentorship for Independent Inns & Boutique Properties

Want to know more?

Client Case Study

Frequently Asked Questions

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