Speaking, Workshops, & Training
Bring practical, hospitality-focused education to your audience.
The best conference sessions don't just inspire—they change the way people think, work, and lead.
Every workshop I deliver is built around one goal: giving hospitality professionals practical strategies they can implement immediately. Drawing from more than 20 years of experience in hotel marketing, guest experience, leadership, and business development, I combine real-world examples, honest lessons learned, and actionable frameworks that attendees can take back to their organizations with confidence.
Whether we're exploring artificial intelligence, marketing strategy, guest experience, leadership, or revenue growth, my sessions are interactive, engaging, and designed specifically for the realities of independent hospitality businesses.
Available as 30-, 45-, 60-, and 90-minute presentations, as well as half- and full-day workshops. Sessions can also be customized for your audience or event.
Trusted by hospitality associations, Chambers of Commerce, tourism organizations, independent lodging groups, and hotel leadership teams.
Educational Experiences
AI & Hospitality
Practical AI for Tourism Teams: Simple Wins That Move the Needle
$850
Tourism businesses are built on storytelling, authenticity, and personal connection. AI should strengthen those qualities—not replace them.
In this practical session, hospitality marketing leader Rachel Crater shares real-world ways tourism and hospitality businesses can use AI to save time, improve visibility, create better marketing, and work more efficiently without losing the human touch.
60 minutes | In-Person or Virtual
Hospitality & Company Culture
The Guest Journey
$5,000
Every interaction shapes how guests remember your property—from the moment they begin dreaming about their trip to the stories they share long after they return home. Follow the full guest journey and learn how thoughtful, intentional touchpoints can strengthen the guest experience, build loyalty, generate positive reviews, and increase revenue. Attendees will leave with actionable ideas they can implement immediately, regardless of size or budget.
4 hours | In-Person or Virtual
Marketing Skills
Data-Driven Decisions: Navigating Hospitality Marketing with Analytics
$750
Unlock the power of data to steer your hospitality business towards sustainable success. This workshop focuses on leveraging analytics for informed decision-making in marketing. Gain practical insights into collecting, interpreting, and applying data to refine strategies, enhance guest experiences, and drive revenue growth.
60 minutes | In-Person or Virtual
*Originally presented at Maine-Stay Conference 2024
When Bookings Slow: How to Prioritize Your Marketing
$1,250
When bookings slow, it's easy to feel pressure to do everything at once. But not every marketing tactic delivers the same results, and knowing where to focus first can make all the difference.
Learn which marketing channels and strategies have the greatest potential to drive demand. From email campaigns and promotions to digital advertising, OTAs, social media, partnerships, and content, learn to make thoughtful, strategic decisions that maximize time and budget.
90 minutes | In-Person or Virtual
Mastering Email Marketing
$750
Email remains one of the most effective marketing tools in hospitality. When done well, it builds relationships, drives direct bookings, increases guest spend, and keeps your property top of mind.
In this practical session, learn strategies for creating email campaigns guests want to open. Attendees learn how to improve engagement, personalize content, automate key touchpoints, and use email strategically throughout the guest journey.
60 minutes | In-Person or Virtual
*Originally created for NEIRA
Social Media Without the Overwhelm
$650
Social media doesn't have to mean posting every day or chasing the latest trend. The most successful hospitality brands use social media to tell authentic stories, build trust, and inspire future guests to book.
Learn a simple framework to generate content ideas, streamline your workflow, understand what drives engagement, and build a presence that supports your business goals - all while reducing overwhelm.
60-90 minutes | In-Person or Virtual
Industry Partners
